TOKYO STYLE CLASH is your chance to battle it out and really see if you are "HOT or NOT?". From the 14th until the 16th October, a roster of photographers will set up in the front window of BEAMS' store in Harajuku, Tokyo, waiting to take the portraits of anyone who thinks they might be a style contender!
All photographs will then be used to create an interactive game to be played on SHOWstudio by our viewers and an invited panel including Undercover designer Jun Takahashi, Nick Knight, great Dane Peter Jensen, model Lily Cole and Paris fashion princess Sarah Colette. So it's over to our celebrity panel and the SHOWstudio viewers to play the game to decide who really has the hottest look in Tokyo!!
GREAT PRIZES are to be won, so it's not just the admiration of the voters that you'll be winning: Grand Prix/1,000,000yen BEAMS Gift Card, 2nd prize/200,000yen BEAMS Gift Card, 3rd prize/100,000yen BEAMS Gift Card, Jury's prize/100,000yen BEAMS Gift Gard for each of the 10 creatve panel's favourites.
BEAMS is a leading concept department store with outlets located throughout Japan. Their handsome, retail destinations carry a myriad of goods, ranging from wardrobe basics and accessories to international, luxury fashion brands. This year they celebrate their 30th Anniversary, which they have devoted to 'Happy Life Solutions', and they are marking it with this global, interactive style-a-thon.
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